Online Fashion Stores in Finland with the Best Reviews

Online fashion stores in the Finnish territory have become increasingly efficient in recent years, offering consumers a convenient and hassle-free way to shop for the latest trends and styles. It can be challenging to find the top webshops in the industry. But this is possible if you read enough online shop reviews in Finland. I will take a closer look at some of the top online fashion stores that have received the best company reviews in Finland in this guide.


This is one of the leading webshops in the Finnish territory from which fashion lovers can get a wide selection of menswear, womenswear, and kidswear. Zalando has a user-friendly site that makes it easy to browse through its extensive product range. It also offers speedy delivery, so buyers can get their outfits just in time for whatever occasion they are preparing for. And of course, there is free shipping. Zalando is also available in many other countries in Europe.


Another highly-rated online fashion store in Finland is Nelly. It offers a huge selection of wear for women who want to keep up with the most recent trends. You will find beauty products, clothes, underwear, shoes, sportswear, swimwear, and many more here. Nelly collaborates with popular fashion brands to bring the latest styles to its customers. In addition to its fashionable product range, Nelly also offers fast and reliable delivery to buyers.

Nelly was started almost two decades ago (2004) and its target audience is young adults who love to look beautiful and fashionable at the same time. The company has metamorphosed from an online startup to one of the well-known webshops in the Nordic region.

Male customers can try the NLY Man store which is run for men seeking to get the best outfits just like the women are at Nelly. The store can be accessed via the Nelly webshop.


Brosway has come a long way in providing its customers with men’s clothing, shoes, and accessories. The product list includes suits, jackets, and casual wear. Brosway is known for its premium products and top-notch customer relations. This is in addition to the fact that it frequently updates its product range to bring the latest trends to its customers.


Dressmann is highly rated for a variety of reasons, but the quality of clothes this store offers to men is worthy to note. You can rest assured that Dressmann has great attention to detail and they offer a full range of male clothing. The store delivers to Sweden and Norway, apart from Finland.


You will find some of the best dresses, tops, and jeans on Boohoo. But one of the things that make it stand out among its competitors is that it adds hundreds of new designs daily! So you will get fresh surprises for a fun decision-making process about clothes to buy on any day.

Recent studies have presented rankings of the most well-known webshops in Finland in 2021. The results were sorted based on the yearly eCommerce sales of each store. Zalando made over $150 million via the sale of fashion articles in Finland. The online store H&M was ranked second with a revenue of around $87 million. See the best webshops in the Finland fashion industry in 2021 by net sales. The amounts are in US dollars.

Characteristic eCommerce Revenue
Zalando 153
H&M 87 43
Zalando Lounge 41
Verkkokauppa 34

Zalando, Nelly, Brosway, Dressmann, and Boohoo are worthy to be on the list and it is clear to see why in the descriptions given. These stores offer a wide range of clothing and accessories for men, women, and children with each having a unique selling point. Look them up right now to choose one or more for you and your loved ones to shop at.

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